Every third Sunday of July holds a special meaning in our country as we celebrate Chicken Roast Day. This year, on July 21st, it’s the perfect occasion to pay tribute to this iconic dish that has captivated the palates of millions of Peruvians and foreigners alike. The celebration not only highlights the importance of chicken roast in the country’s culinary culture but also its economic and social impact.
Origin and Tradition
Chicken roast traces its roots back to the 1950s when Roger Schuler, a Swiss immigrant, and his Peruvian partner, Franz Ulrich, decided to innovate chicken cooking. They opened the first specialized chicken roast restaurant in Santa Clara, near Lima. They used a rotisserie cooking system that allowed them to roast multiple chickens simultaneously, ensuring even cooking and a distinctive flavor. This revolutionary method marked the beginning of a culinary tradition that quickly gained popularity across the country.
Recipe and Preparation
The original chicken roast recipe includes a special marinade, which may vary slightly by region but typically includes ingredients like garlic, cumin, ají panca (Peruvian chili pepper), salt, and pepper. The chicken is slowly cooked over coals, imparting a smoky flavor and achieving crispy, golden skin. Over time, this dish has evolved, incorporating various side dishes such as French fries, salads, and sauces, becoming a complete meal cherished by all.

Pollo entero a la brasa
Whole rotisserie chicken sauteed with special sauce. Served with french fries & salad.
Cultural and Economic Impact
The impact of Chicken Roast Day extends beyond culinary delights; it also holds significant economic and social importance for the country. The annual celebration not only promotes the local gastronomic industry but also reinforces the Peruvian identity through its cuisine. It’s a dish that brings the Peruvian family together around the table, sharing moments and flavors that endure through generations.
Experience the authentic taste of Peruvian chicken roast in Utah! Visit us at “Se Llama Perú” and try our delicious chicken roast with the traditional recipe that has won hearts around the world.




