Chef and owner of Se Llama Perú, Luis Rodríguez, brings a slice of Peruvian culture to the heart of Provo. As he serves up a steaming Lomo Saltado with a touch of cilantro to a couple by the door, his South American roots shine through his thick accent. After a brief chat with each table, he hurries back to the kitchen to prepare more dishes for his eager patrons.

For Rodríguez, success in the restaurant business isn’t just about excellent food; it’s about his passion for cooking, the desire to please customers, and his deep connection to his Peruvian heritage. Se Llama Perú, located on Center Street, has garnered a loyal following that keeps coming back not only for the delicious cuisine but also for the cozy atmosphere Rodríguez has cultivated.
Claudia Torres, an employee at the restaurant, enjoys working in such a positive environment. She describes Rodríguez as a cool and polite person, always flexible and never seen in a bad mood. Customers, like BYU student Emily Platt, are drawn to the restaurant not only for the food but also for Rodríguez’s friendly demeanor.
Rodríguez’s culinary journey began nearly 50 years ago when he followed his future wife to the United States, ending up in Utah. Despite initial setbacks, such as Marriott’s rejection due to lack of a degree, he persevered. Rodríguez earned a degree in culinary arts from Utah Valley University, gaining extensive culinary experience, including training as the Swedish president’s chef.
Se Llama Perú underwent a transformation when Rodríguez took over five years ago.
He revamped the menu, introducing more authentic Peruvian dishes, and adorned the walls with murals depicting Peruvian landscapes. Popular dishes like Lomo Saltado, Ceviche, and Pollo a la Barbacoa bring the genuine flavors of Peru to Provo.
For Rodríguez, owning a restaurant is not just a business; it’s a way to create personalized experiences for each customer. He takes pride in meeting and exceeding customer expectations, always willing to adapt to unique preferences.
While grateful for his loyal customers in Provo, Rodríguez envisions expanding to three more cities, considering Park City as a potential location for success. His goal is to continue bringing Peru’s tradition, culture, and delicious cuisine to new audiences. Through Se Llama Perú, Rodríguez has been dedicated to ensuring a joyful and satisfying experience for every person who walks through the restaurant’s door.




