When Big Corporations Face Defeats: The Case of Inca Kola and Coca-Cola
Big corporations rarely face defeats, but when they do, these stories become legendary. Just as Bolivia saw McDonald’s close its doors, a similar phenomenon occurred in Peru with the battle between Inca Kola and Coca-Cola. An Unbreakable National Icon Upon landing in Lima, the gray sky welcomes travelers. Among conversations with Peruvians, one topic resonates […]